Elite Showjumping Yard Identity
Logo Design
Colour Scheme
Brand Pattern
Saddle Pad & Collateral
Horse Truck Vinyl
BRIEF
Burlington Stables, a prestigious showjumping yard in Johannesburg, South Africa, needed a refresh of their identity to reflect their decades-long heritage and continued pursuit of excellence. Owner Anne-Marie Esslinger is a FEI Level 3 Instructor, Course Designer & top showjumper, and her yard is known for top-tier registered shows, professional coaching, and hosting major events like the Burlington Cup & Nations Cups. They required a logo and brand elements that would be both timeless and versatile, applicable across show jumps, saddle pads, blankets, stationery, and merchandise.
SOLUTION
The new logo elegantly captured Burlington’s culture of expertise and success. The logo incorporated the Burlington Cup and classic equestrian motifs in gold, paired with red and dark navy heraldic colours, symbolising both classic style and achievement. The result was a sophisticated and timeless horse-centric design, versatile enough for multiple applications while retaining Burlington’s prestigious identity. The seamless brand pattern ensured effortless use across various formats, reinforcing their legacy of excellence.
