A Legacy of Art & Design
The Lucky Moon was born from a lifelong dedication to design, storytelling, and the seamless fusion of function with beauty. To truly understand the foundation of this studio, it is essential to look at where it all began—with Ernst de Jong and an upbringing immersed in creativity.
Born in Oslo, Norway, Tamara de Jong was shaped by a Scandinavian design philosophy that values clean lines, natural materials, and simplicity. However, it was in South Africa—her true home—where her passion for design took root and flourished.
Tamara’s father, Ernst de Jong, was a renowned artist and graphic designer who made a lasting impact on South African design. His work ranged from iconic corporate identities to the design of South Africa’s banknotes. He created logos for brands like Grinaker, Mercedes (1962 Refinement), The World Gold Council, The South African Mint, Cobra Taps, Five Roses Tea, and Vinolia Soaps. His artistic influence extended beyond branding—he collaborated with and mentored some of South Africa’s most celebrated artists, including Alexis Preller, Robert Hodgins, and Eduardo Villa. His work was selected for the 1972 Venice Biennale, and in 1963, Vogue magazine featured the family home, calling it an “avant-garde home.”
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Ernst de Jong, was a renowned artist and graphic designer whose impact on South African design was profound. His work ranged from iconic corporate identities to the design of South Africa’s banknotes.
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Growing up in this creatively charged environment meant that graphic design was not just something Tamara learned—it was part of her identity. The childhood home also served as the base for the Ernst de Jong Academy of Fine Art (AoFA), where she received both a formal and immersive education in graphic design. By high school, she was already designing corporate identities and logos, including the National Emblem of South African Showjumping and branding for businesses such as Burlington Stables, Gallery on 6th, SAS Models, and Soul Code.
Working at the Academy provided invaluable experience in managing corporate identities and creating a wide range of marketing materials, from advertisements and exhibition invites to catalogues and books. The Academy itself was an inspiring space, offering life drawing classes, technical training, and exposure to industry-leading creatives.
Beyond the world of design, Tamara’s mother, Lyn de Jong, played an equally significant role in shaping her worldview. As a diplomat, she exposed Tamara to a global perspective, instilling an appreciation for different cultures, aesthetics, and ways of thinking. Her influence helped Tamara understand the importance of storytelling in branding—not just visually, but through the ability to connect with diverse audiences on a deeper level.
Expanding Expertise: Law, Marketing & Business Strategy
While design was always a passion, Tamara pursued an LLB Law degree as a foundation for understanding business strategy—an enabler rather than a career. Throughout her studies, she continued freelancing in branding and marketing, refining an ability to merge artistic intuition with strategic business thinking.
In addition to design work, Tamara dedicated herself to competitive show jumping—a sport that instilled resilience, precision, and adaptability. Balancing these pursuits strengthened her ability to work under pressure and execute with strategic focus.
After Ernst de Jong’s passing in 2016 and the closure of the Academy, Tamara took on the role of Marketing Manager at Harrogate Civil Construction, which became one of her key clients. This role deepened her expertise in brand storytelling, press relations, and event activation. Between 2016 and 2018, she worked between South Africa and London before relocating permanently to the UK.
Once in Oxford, Tamara pursued a Master’s in International Luxury Marketing at Oxford Brookes University. During this time, she also served as Head of Business Development for Oxford Brookes Racing, a successful Formula Student Race Team, and as Head of Marketing for The Oxford Collection, a prestigious portfolio of five-star hospitality brands. These roles reinforced an ability to craft compelling brand identities and marketing strategies that balance heritage with contemporary appeal.
Establishing The Lucky Moon
Founded in 2018, The Lucky Moon is the culmination of Tamara’s personal and professional journey. The name carries deep symbolism: the waxing gibbous moon, one of Ernst de Jong’s favourite motifs, represents hope, dreams, and light, while the horseshoe symbolises a lifelong passion for equestrian sport. Together, they form a mark that embodies creativity, perseverance, and excellence.
Freelancing had always been a part of Tamara’s life. From an early age, she took on creative projects that evolved into professional collaborations. Seeing the tangible impact of design on businesses reinforced the belief that branding is not just an artistic pursuit—it is a powerful tool for shaping businesses and telling their stories.
Looking Ahead
As The Lucky Moon continues to grow, Tamara remains committed to crafting brand narratives that resonate, inspire, and endure. Her approach goes beyond aesthetics; it is about developing brand identities that tell meaningful stories and connect with audiences on a deeper level.
In the end, The Lucky Moon is more than a design studio—it is a reflection of a lifelong pursuit of creativity, strategy, and purpose-driven storytelling.